Tell WestJet to Stop Sponsoring Calgary Stampede Rodeo Cruelty

The Calgary Stampede rodeo is a spectacle of trauma and violence, causing immense suffering to animals. Sensitive bulls, calves, and horses experience pain, fear, injury, and sometimes death—all for the sake of entertainment.

Over 100 animals have died in Stampede events since 1986. Horses can suffer fatal heart attacks and broken legs, often leading to euthanasia, and calves may have bones broken as they are tackled in roping events. Under Albertan and Canadian law, it’s illegal to inflict distress and suffering onto animals, yet enforcement officials almost always refuse to prosecute rodeo cruelty.

Many rodeo events are inherently cruel and shouldn’t be funded by major brands—yet WestJet has a two-decade-long partnership with the Stampede, sponsoring many of its rodeo events over the years, including the 2025 bull riding competitions. Bull riding is a cruel event premised on causing bulls distress to get them to buck. Tell WestJet to STOP supporting rodeo abuse at the Calgary Stampede!

Banner: Jordan Rivers | We Animals

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The Calgary Stampede rodeo is a spectacle of trauma and violence, causing immense suffering to animals. Sensitive bulls, calves, and horses experience pain, fear, injury, and sometimes death—all for the sake of entertainment.

Over 100 animals have died in Stampede events since 1986. Horses can suffer fatal heart attacks and broken legs, often leading to euthanasia, and calves may have bones broken as they are tackled in roping events. Under Albertan and Canadian law, it’s illegal to inflict distress and suffering onto animals, yet enforcement officials almost always refuse to prosecute rodeo cruelty.

Many rodeo events are inherently cruel and shouldn’t be funded by major brands—yet WestJet has a two-decade-long partnership with the Stampede, sponsoring many of its rodeo events over the years, including the 2025 bull riding competitions. Bull riding is a cruel event premised on causing bulls distress to get them to buck. Tell WestJet to STOP supporting rodeo abuse at the Calgary Stampede!

Banner: Jordan Rivers | We Animals